Mens health is a very important issue that needs more focus in the media and medical community. Although a lot of progress has occurred over the past twenty years there is still much to do. We need to distinguish real health issues from cosmetic needs and assumptions. All too often when you hear Mens or Womans health it tends to lean towards beauty topics versus wellness as we are advocating here. Internal health needs and trends are where we will attempt to focus our research and provide feedback in the future at Planet Berry.